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Well, need to be fair - had another message on a survey (Pureprofile) "its not you its us". Raised query, not really expecting anything. Got response Thanks for getting in touch. We're sorry that you didn’t receive this payment. Our survey team has confirmed that you have successfully completed this activity. Your Pureprofile account will be credited with this payment today and it will appear in your transaction history. We apologise for any inconvenience caused. Don't hesitate to contact us by replying to this email for more information or if you experience this problem again. So if they can do it, why not the others

Haven't had that yet, but have noticed at least half the surveys are get invites for are now prize draw only. Filled in the feedback on a completed one saying how ipsos was one of the better organisations, but not now

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Here's a more recent article and it's much larger, 47+ billion for 2019. https://www.statista.com/statistics/242477/global-revenue-of-market-research-companies/