schludermann Posted February 16, 2019 Report Share Posted February 16, 2019 I'm looking for a word within a professional survey or marketing parlance that describes an increasingly frequent behavior I'm experiencing with survey panels. What is the word for the practice of rejecting and selecting surveys to support a specific outcome? There is a behavior to reject surveys that were completed with integrity and honesty and it is becoming more common. I understand that there are trap questions, opened questions, consistency tests, straight liners, and much more. Since I read every question and respond accordingly. So, I know how to recognize the integrity tests that are part of contemporary surveys. However, I still have surveys rescinded after the fact. Have you ever heard a word or phrase that describes this type of conduct? Link to comment Share on other sites More sharing options...
nj07208 Posted February 17, 2019 Report Share Posted February 17, 2019 If a survey is being rejected just because it doesn't fit with what the company is trying to portray then that is bias. It is a skewed survey. I'm sure there might be a better word for it though. 1 Link to comment Share on other sites More sharing options...
NevadaJones Posted February 18, 2019 Report Share Posted February 18, 2019 Bias certainly is the right word I think. Also, I find on occasion questions are worded in such a way as to maybe "guide" you to answer a certain way. Usually I see this happen in political surveys or surveys about social issues. That's why whenever I see the results of these kind of surveys or polls mentioned in the media, I push my ignore button. Surveys and polls obviously can be manipulated in such a way as to fit whatever narrative is being promoted. I think those of us who do these surveys are more aware of this than the general public. 2 Link to comment Share on other sites More sharing options...
Applecrisp Posted February 18, 2019 Report Share Posted February 18, 2019 I sometimes feel pressure to be complimentary about a product, I have been DQ'd when I did respond favorably. I think what are these people trying to get out of their survey. I have to say my favorite surveys are YouGov because they are more fun, maybe there is a bias there. I know they do political polling. Link to comment Share on other sites More sharing options...
schludermann Posted February 28, 2019 Author Report Share Posted February 28, 2019 We definitely can see how survey questions can be structured to bias a specific type of answer. An easy way to do this is limit the selections that can be chosen for a question. I'm talking about something even more egregious. The act of reviewing panelist responses after a survey closes and then rejecting the surveys that don't contribute to confirming a bias, this can occur days are weeks later. Link to comment Share on other sites More sharing options...
Applecrisp Posted February 28, 2019 Report Share Posted February 28, 2019 (edited) To me that is a "fix" like "The fix is in", ---common phrase that means the outcome of an event or process has been covertly manipulated to ensure a result that would otherwise be determined by chance or a fair test. I remember it from an old Redford/Newman film called The Sting. Edited February 28, 2019 by Applecrisp extra word Link to comment Share on other sites More sharing options...
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