Media Multitasking and Advertising Perception

[Joecool1]

Hello all!

I am working on my master thesis in marketing. My research is about, how does media multitasking (simultaneous usage of multiple media devices) affect perception of advertisement and eventually brand attitude.

You are asked to watch two different kinds of Papa John's advertisements and answer some simple questions about your perception of the advertisement and the brand. Eventually you will be asked about your media behavior.

Please find my survey here: https://vueconomics.eu.qualtrics.com/jfe/form/SV_eLHORFXBrwkglCd. The survey takes approximately 8 minutes and any help is greatly appreciated!

Thanks a bunch!