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Celebrity endorsement within the fragrance industry among young people


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My name is Cristina Dinnbier, a student in Business Administration and International Relations at IE University. This questionnaire is part of my bachelor's thesis and I would appreciate your participation and time to fill out this quick survey. (2 mins in english or spanish)


The objective of this survey is to collect data on attitudes and perceptions towards celebrity endorsement within the fragrance industry among young people.


This survey is 100% anonymous and disclosure of the results will only be for academic purposes



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