gothicsmurf Posted July 28, 2014 Report Share Posted July 28, 2014 Over the past few weeks I have seen a couple of television adverts which displayed survey data to back up their claims about how effective their products were. The company that the survey data was taken from was called IRI. Does anyone know if IRI runs any survey panels? I tried searching Google, but I couldn't find anything. Link to comment Share on other sites More sharing options...
TheDQkid Posted July 29, 2014 Report Share Posted July 29, 2014 No, not the kind of surveys you are use to taking. I use to work for this company , it is a merged one called Symphony/IRI. This is retail data collection. We would go into stores and scan endcaps and displays and the data that was collected was entered on a "survey" from the scanners. They possibly could have a panel for consumers but pretty sure it doesn't. Hope that helps. Link to comment Share on other sites More sharing options...
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