Nielsen/NetRating (Implementation of New Incentive Plan)

[insomniac]

For those people who have Nielsen's software installed on their computer, just received this email (not sure why I did as I don't have their software installed ), be advised of the following changes to their incentive program (not sure if it will effect surveys as well):

Dear XXXX,

On July 1st, 2009, we will begin a $10,000 Monthly Sweepstakes Program - and you are invited to participate for a chance to win. Within this new program, all active panelists will be automatically entered in our monthly sweepstakes drawing with $10,000 in prizes! This provides a fantastic opportunity for you to win 1 of over 400 monthly cash prizes. Each month's top prize is two $1,000 winners.

Our other incentive offerings will be consolidated into this single, large scale program that offers a significant increase in panelist benefit. Our current cash incentive offering will be discontinued, but do not worry, Simply remain an active panelist and we will double all of the sweepstakes entries you earn throughout the month of July - that's double the chance to win.

Check your inbox in the coming weeks for more details and a list of official rules. We will even provide information on how you can increase your chances of winning.

Sincerely,

U.S. Panel Management

And the sweepstakes-only trend continues!! The seriously bad part about this whole trend is that there are plenty of people willing to participate and reinforce that it's perfectly okay for the company to benefit and for the participants to lose out.